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Tourist Information Centres

Stoke-on-Trent Tourist Information Centre
Potteries Museum & Art Gallery
Bethesda Street, City Centre

Press Contact

Julie Obada

Trade Contact

Samantha Hall


With an unrivalled heritage and very bright future, Stoke-on-Trent is officially recognised as the World Capital of Ceramics. If pottery is your passion then you will not be disappointed with the world renowned brands such as Wedgwood, Royal Doulton, Portmeirion, Moorcroft, Emma Bridgewater and Aynsley to name just a few based here. There are at least 30 pottery attractions based here in the City. Discover the Ceramics Trail and get a free gift.

If ceramics is not your bag, our leisure and entertainment facilities are well worth a visit from gardens like the 800 acre Trentham Estate, the Trentham Monkey Forest, Waterworld, Alton Towers or theatres. So whether you want a family holiday or a short city break we will not disappoint.

What's on Offer

Places to Visit

Stoke-on-Trent, fondly known as The Potteries, boasts visitor centres, world class ceramic museums including the Wedgwood Museum which has just gained UNESCO status, factory tours and over 25 pottery factory shops. Plus excellent leisure and entertainment facilities including Alton Towers, the unique Trentham Monkey Forest and the 800 acre Trentham Estate - so come along and enjoy!


Make it yours! Come and buy from the World Capital of Ceramics where these quality products are designed and manufactured. Wedgwood, Royal Doulton, Portmeirion, Aynsley, Moorcroft are just a few of the leading brands you will find here. The Shopping Village at Trentham is the perfect shopping experience with 60 timber lodges housing independent retailers, cafes and restaurants. Visit the City Centre’s Cultural Quarter for independent retailers and the Potteries Shopping Centre with lots of high street stores, indoor and outdoor markets, coffee shops and restaurants.

Recreation & Sport

Stoke-on-Trent is a proud sporting City with annual events such as the Potters ‘Arf Marathon, along with various national events taking place such as boxing, gymnastics, table tennis championships along with cycling’s Tour Series and the Tour of Britain. Stoke-on-Trent is very proud to be home to two historic professional football teams – Premiership and 2011 FA Cup finalists Stoke City and Football League 2’s Port Vale.

Conference & Business Facilities

Stoke-on-Trent has an unrivalled portfolio of conference venues. They range from conference centres to hotels, from theatres to football clubs, and from museums to more unusual locations for team building activities. Visit www.conferencestaffordshire.co.uk for more information.


Whether you are staying for a night on business, short city break with your loved one or a longer holiday with your family there will be a hotel, guesthouse, B&B or self catering cottage to suit your requirements. Visit http://www.visitstoke.co.uk/stay/stay.aspx for information

Getting There


Stoke-on-Trent is central to the UK's motorway network, with easy access to the M1 via the A50 providing fast connections to the South East and to Birmingham and the North West via the M6


Unparalleled rail links connect Stoke-on-Trent to London within 1 hour 30 minutes, and on to Northern Europe in less than 4 hours.


Four international airports are within an hour's drive of North Staffordshire and Manchester Airport is the third largest in the UK.